"There's probably no God. Now stop worrying and enjoy your life." That message, on British buses for just over a month, is coming to Switzerland.
The Swiss freethinkers' association launched a campaign on Monday to collect donations to "give a voice to those people who feel plagued by the missionary slogans" plastered around the country.
"We did it because so many people asked us to do it," Reta Caspar, spokeswoman for the association, told swissinfo.
"We hadn't planned it – we had our own campaign last October in which we invited people to 'out' themselves on our website, saying they were non-religious and why."
Caspar said one of the aims of that campaign was to give faces to the 11 per cent of Swiss who are non-religious.
"When we saw what happened in London and how people were so happy to have a campaign like this and how much support they got, we said we had to do it."
Read more here in an article on swissinfo.org, where you'll find quite a few links.
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